NEW ZEALAND'S PREMIER WINE, FOOD AND MUSIC FESTIVAL
Two new faces, appropriately found through Facebook, are launching Toast Martinborough 2010 today.
New Zealand’s premier wine food and music festival, Toast Martinborough innovatively used a social media search to find a guy and a girl to be its 2010 faces on posters, ads, the festival booklet, web and social media sites.
“We were delighted with the response as Facebook fans got into the spirit. We whittled photos down to a final four, and asked for comments from fans before choosing Wynne Pirini and Jenn Shelton,” said Kaylene Moore, Toast Martinborough General Manager.
Wynne is a local Wellington lad who loves to spend his weekends surfing in the Wairarapa. "Toast Martinborough is an event that I try never to miss - one year I came all the way back from Canada just to attend!” When he's not drinking good Kiwi wines, he increases internet sales for local businesses.
Jenn Shelton is a Wellington-born singer and songwriter, who was the Rugby Sevens Star in 2008 and sang for the crowd. Multi-talented, she has also worked in local theatre.
Toast Martinborough will be held on Sunday 21 November 2010. Tickets go on sale at 9am Wednesday 6 October 2010, only at 0800 TICKETEK or www.ticketek.co.nz.
As 2009 tickets sold out in just 13 minutes, similar interest is expected this year.
|
|
 |
Planning for Toast Martinborough 2010 is well underway. Glasses, toilets, francs... so much to do and so little time! And now that we have the “faces” for our festival posters and programmes, we are also working on the t-shirt design for 2010. In the process we discovered some 2009 t-shirts and thought our Toast fans might like the opportunity to get their hands on one.
Festival t-shirts are used for festival staff and VIP guests (a slighty different version is available for public sale from The Martinborough Wine Centre). But every year we have a few new ones left over, so this year we are going to give some away to loyal Toast Martinborough fans.
All you have to do is post a comment on our Facebook fan page explaining why you would like a t-shirt, where you would wear it or who you will gift it to and why. Then ask other Toast fans, friends and family members to “like” your posting. The top postings with the most “likes” will receive a free 2009 t-shirt and one Friends of Martinborough membership for 2010, giving you the opportunity to purchase up to 6 Toast Martinborough festival tickets prior to public sale. The following 4 postings with the most “likes” will receive one t-shirt each. We will choose our winners on the 21st of June, and they will be announced the following week on our Facebook page.
There are two different styles, a basic tee with a high collar, and a v-neck fitted t-shirt. The picture on the front is the 2009 artwork, the colour is a deep red and some may have “crew” written on the back in white lettering. They are new items and we have a few sizes ranging from a size 8 to a XL.
Toast Martinborough will cover the cost to post any prizes to winners within New Zealand, however as we have some international fans, any winners from outside NZ will need to arrange their own postage.
____________________________________________________________________________________________________
The “Find the face of Toast Martinborough” Facebook campaign has been a huge success, says Kaylene Moore General Manager for Toast Martinborough.
Over 60 fans loaded pictures on the “toastmart” Facebook fan page to be in the running to win precious Toast Martinborough tickets and wines from the Martinborough region. The main drawcard was the chance to be the face on the front of the 2010 posters, the 10,000+ programmes used on the day, and media advertising relating to Toast Martinborough 2010.
“We easily picked our winners from all the beautiful faces posted, says Kaylene when questioned about the winners. We want to keep the winners a surprise until the launch so we posted the four finalist men and woman on our Facebook page and have asked our fans to comment on their personal favourite. There are more great surprises in store for those that do!
Toast Martinborough is New Zealand’s premier wine, food and music festival. Tickets sold out in 13 minutes in 2009, and organisers are expecting similar interest for the 2010 event.
There will be more opportunities to win tickets, share information and get involved with the 2010 festival through the Toast Martinborough fan page on Facebook, and through Twitter over the next few months and leading up to the big day. www.facebook.com/toastmart www.twitter.com/toastmart
